POWAY, Calif., March 23, 2011 – HELM360™, a business intelligence, analytics and software integration firm, announced its EVP, Shay Tengan, will speak on a panel session that addresses the latest trends and advances in business intelligence (BI). The panel is being held at the MBA’s 2011 National Technology in Mortgage Banking Conference and Exposition at the Westin Diplomat in Hollywood-Ft. Lauderdale, Florida on Tuesday March 29 from 3:15 p.m. - 4:30 p.m. Eastern Time.

The session includes presentations from both vendors and lenders that have successfully implemented and utilized BI solutions in the mortgage banking industry. Many companies have begun to use BI to gain a competitive advantage, maximize profitability and remain in compliance.  Attendees will learn how BI can empower organizations with greater visibility, reporting and performance metrics to execute better decisions across the enterprise.

The session includes presentations from both vendors and lenders that have successfully implemented and utilized BI solutions in the mortgage banking industry. Many companies have begun to use BI to gain a competitive advantage, maximize profitability and remain in compliance.  Attendees will learn how BI can empower organizations with greater visibility, reporting and performance metrics to execute better decisions across the enterprise.

Some of the topics to be discussed include: business performance management, analytics, data mining, reporting, benchmarking and predictive analytics. This session is interactive and designed to educate attendees as to what BI is, its benefits, how to evaluate solutions, implementation strategies, pitfalls to avoid and more.

Session Moderator: 
Tyler Sherman, CEO of Motivity Solutions, Inc.

Session Panelists:
Shay Tengan, EVP at HELM360 
Jim Connell, CIO at Sierra Pacific Mortgage
Tim Elkins, SVP & CIO at PrimeLending, a PlainsCapital Company

Session Information:
Topic: Business Intelligence
Date: Tuesday, March 29, 2011
Time: 3:15 p.m. - 4:30 p.m. Eastern Time
Location: The Westin Diplomat Convention Center, Regency Ballroom 2, Second Floor

About HELM360
HELM360™, a division of California Creative Solutions, Inc. (CCS), delivers enterprise-class software and services that address business and technology needs for Microsoft SharePoint, Business Intelligence (BI), Compliance, Mobile Applications, Predictive Analytics, Data Mining and Analysis, Dash Boards and Reporting, System-to-System Integrations, Custom Software Development and more.  HELM360 has experience working in a variety of different vertical markets.  For more information, visit www.helm360.com.

CONTACT: 
Profundity Communications, Inc
.Joe Bowerbank 
949.378.9685 
jbowerbank@profunditymarketing.com